EXPO INFORMATION
#USATAGNC
Location: Lakeshore State Park, 500 N Harbor Dr, Milwaukee, WI 53202 (expo vendors will be on grass)
Hotel Options: Click here to view hotel options in the area
Event Schedule: Click here to view the current event schedule
Expo Hours
- Thursday, Aug. 4: Expo setup 9 a.m.-1 p.m., Expo open from 2-6 p.m.
- Estimated number of athletes/participants onsite throughout the day: 2,000 with 500-600 onsite at any given time
- Friday, Aug. 5: Expo open 10 a.m.-5:30 p.m. ( packet pickup + open water swim event at 11 a.m.)
- Estimated number of athletes/participants onsite throughout the day: 2,750 with 600-700 onsite at any given time
- Suggested staffing: 1 representative
- Saturday, Aug. 6: Expo open 7 a.m.-4 p.m.* (Olympic-distance race is at 7 a.m.)
- Estimated number of athletes/participants onsite throughout the day: 1,000 with 500-600 onsite at any given time
- Suggested staffing: 1 representative
- Sunday, Aug. 7: Expo open 7 a.m.-12 p.m., Expo tear down 12-2 p.m. (sprint race is at 7 a.m.)
- Estimated number of athletes/participants onsite throughout the day: 750 with 400-500 onsite at any given time
- Suggested staffing: 1 representative
Items Provided
- One (1) 6-foot table & two (2) chairs per 10’x10’ space
- Access to power (if you need more than 120V, please let us know)
- Lunch, Friday, Saturday, and Sunday
Security: Overnight security is provided starting on Tuesday. Please make sure to bring a tarp or alternative cover to secure you items, rather than leaving boxes loosely in your area. Public areas are very hard to secure, even with security, and items may be more liable to theft if left visible.
Onsite Contacts
- Madison Anderson (719) 964-5825
- Tanner Martin (719) 480-3785
Setup
- Upon arrival, please contact Tanner or Madison. They will assist you with locating your setup location within the expo footprint
- Vendors will be able to park within walking distance of the grass expo for setup on Thursday only (see parking details in section below).
- Due to irrigation systems, absolutely no driving of vehicles, trailers or forklifts will be permitted on the grass at ANY TIME. Any items needing to be moved onto the grass will have to be transported by hand, a hand cart or small golf cart. Ross will be onsite to assist.
- Vendors are required to bring their own sandbags, stakes or weights to secure their tent locations. Vendors who do not comply with this request by 2 p.m. on Thursday will be provided with sandbags and charged a $100 rental fee for use during the event.
- If severe weather is expected (high wind, heavy rain, etc.), exhibitors are highly encouraged to remove their own tent canopies and securely tarp or waterproof all items under the tent.
Tear Down: Vendors will be able to park within walking distance of their expo location on Sunday starting at 2 p.m.. Vendors will be required to clean up their expo area and breakdown any boxes prior to throwing them away onsite. There will be a dumpster located near the expo for all trash/recycling during and after the event.
Parking: Event parking with be available within walking distance to the expo; no parking pass required, though there will be a nominal parking fee. (map coming soon)
Setup Parking: Vendors will be able to park within walking distance of the grass expo for setup on Thursday only for short-term parking (less than 1 hour) in the Harbor House restaurant lot at 550 N Harbor Dr, Milwaukee, WI 53202 (see "Short-term Parking" image below). Any cars remaining in this lot after 2 p.m. will be towed. Please contact Tanner and Madison upon arrival to assist with short term lot access.
Note: No parking or idling is allowed on Museum Art Drive; any violators will be towed.
Event Parking: Vendors can park free of charge in the parking garage called Lake Lot (116) located at 328 N Van Buren St, Milwaukee, WI 53202. Please provide the parking attendant with this parking pass (you'll need a parking pass per day) for complimentary access. The walk is about 13 minutes from the venue.
Tear Down Parking: Vendors will be able to park within walking distance of their expo location on Sunday starting at 12 p.m. for short-term parking (less than 1 hour) in the Harbor House restaurant lot at 550 N Harbor Dr, Milwaukee, WI 53202 (see "Short-term Parking" image below). Any cars remaining in this lot after 3 p.m. will be towed. Please work directly with Tanner and Madison to assist with short term lot access.
Note: No parking or idling is allowed on Museum Art Drive; any violators will be towed.
Shipping
For LOOSE BOXES ONLY:
Pre-event Shipping: All loose boxes must be sent to the following address between Thursday, July 28-Tuesday, Aug. 2 from 8:30 a.m.-4 p.m. local standard time (no weekend shipments). Please make sure to use the following naming convention listed. USAT will pick up all boxes on Tuesday at 5 p.m. and store them at the event venue until your arrival.
- Address: VISIT Milwaukee/AGNC Expo/<<Vendor Name>>, 648 N Plankinton Ave, Suite 220, Milwaukee, WI 53203
- Contact: Andrew Knuth
- Phone: (262) 389-9398
Post-event Shipping: Any loose boxes for either UPS or FedEx that need to be shipped out on Monday, Aug. 8 will be transported to the following address on Sunday evening at 5 p.m. A shipping label for either UPS or FedEx must be adhered to each box. A specific pick up must be arranged by you (the vendor) for pick up at the address below for Monday, Aug. 8 from 8:30 a.m.-5 p.m. local time. You are also welcome to ship out your boxes on your own through other means (e.g., hotel, local UPS location).
- Pick up Address: 648 N Plankinton Ave, Suite 220, Milwaukee, WI 53203
- Contact: Andrew Knuth
- Phone: (262) 389-9398
For Pallets/Loose Boxes:
Pre-event Shipping: All shipments must be arranged by the expo vendor and can be sent to the following address for arrival between Aug. 1-4 from 8:30 a.m. - 5 p.m. Pallets must arrive on Tuesday or Wednesday from 8:30 a.m.-5 p.m. local time. Any shipments delivered on pallets must be delivered by a truck with a lift gate. USAT will not be able to assist with offloading pallets from delivery vehicles.
- Attn: AGNC & C/O <Insert company name>
- 500 N Harbor Dr, Milwaukee, WI 53202
- Onsite Contact: Tanner Martin
Please DO NOT send items to Discovery World which is located at the same address as Lakeshore State Park. Items sent to Discovery World cannot be received by USA Triathlon and may be refused and returned to the sender.
Post-event Shipping: All loose boxes must leave the venue on Sunday. Each expo vendor must arrange outbound shipping with a pickup by 5 p.m. on Sunday from the venue, utilize the loose box shipping details above, or facilitate off site outbound shipping (e.g., freight carrier, hotel, UPS, FedEx etc.). Any items remaining after 5 p.m. on Sunday, Aug. 7 are the responsibility of the owner (vendor) and USA Triathlon is not liable for any damages, theft etc. that may occur.
Expo
Short-term Parking
(load-in and load-out only)

Frequently Asked Questions
Food & Beverage: What type of F&B is provided to vendors?
- Friday:
- Food: TBD + snacks
- Beverages: Water
- Saturday:
- Food: TBD + snacks
- Beverages: Water
- Sunday:
- Food: TBD + snacks
- Beverages: Water
Ice Access: Will we have access to ice onsite to support our expo needs?
USA Triathlon will provide access to a limited amount of ice per vendor at the start of each day; please ask the onsite contact for assistance when needed. If you need substantial amounts (e.g., to fill a large hydration container) it is recommended to bring your own ice.
Items Provided: Will USA Triathlon provide additional items like tents, more tables/chairs, extension cords or other typical expo-related needs?
Only the items listed under the “Items Provided” section above are guaranteed. USA Triathlon is unable to source extension cords, but can help facilitate tent needs (e.g., 10x10, 10x30, 10x60 etc.) if requested at least 30 days ahead of time and inventory is available for rent; all associated cost to be incurred by vendor. Additional chairs and tables may be available but should be coordinated with USA Triathlon prior to the event to ensure availability.
Sandbags: Does USA Triathlon provide sandbags or weights?
No, USA Triathlon does not provide any type of weights (sandbags, weights etc.) for expo vendors. Vendors are encouraged to bring at minimum of (4) weights to help secure their expo location. It is not uncommon for large gusts of wind to come through the venue. Vendors will be charged a fee onsite for any sandbags/weights that need to be provided by USAT if not brought by vendor.
Minor Athlete Abuse Prevention Policies (MAAPP)
The U.S. Center for SafeSport created the Minor Athlete Abuse Prevention Policies (MAAPP), a collection of proactive prevention and training policies for the U.S. Olympic and Paralympic Movement to help create a safer and healthier environment in which minor athletes can thrive.
The MAAPP was originally released in 2019 to support organizations and individuals in preventing abuse in sport and meeting requirements under federal law. As a member of USA Triathlon and participant or volunteer/contractor at a USA Triathlon National Championship event, you are required to follow these policies.
In preparation for this upcoming USA Triathlon National Championship event, where the MAAPP will be enforced, please review the comprehensive MAAPP overview here. To read the complete USA Triathlon Athlete Safety Policy, please click here.
The MAAPP focuses on in-program contact between an adult participant and a minor athlete, and covers the following Required Prevention Policies: One-on-One Interaction, Meeting and Training Sessions, Athletic Training Modalities, Massages and Rubdowns, Locker Rooms and Changing Areas, Electronic Communications, Transportation, and Lodging.
One-on-One Interaction, Athletic Training Modalities, Massages and Rubdowns, Locker Rooms and Changing Areas apply at all facilities or locations that are partially or fully under the jurisdiction of USA Triathlon. Partial or full jurisdiction includes the following:
- Any sanctioned event or competition by USA Triathlon
- Any facility that USA Triathlon owns, leases, or rents for competition, training or practices
- Any hotel or lodging that the team is using when traveling to a sanctioned USA Triathlon event or competition
All of the Required Prevention Policies must be followed by:
- Adult participants of USA Triathlon who have regular contact with minor athletes
- Adult participants authorized by USA Triathlon to have regular contact with minor athletes
- Adult participants authorized by USA Triathlon to have authority over minor athletes
- Adult staff and board members at USA Triathlon
One-on-One Interaction, Athletic Training Modalities, Massages and Rubdowns, Locker Rooms and Changing Areas ALSO need to be followed by:
- Any adult participant at a facility that is partially or fully under the jurisdiction of USA Triathlon.
As a reminder, all adult participants – including those with one-day memberships – are Mandatory Reporters. If you see or hear a report of any form of abuse, whether it is sexual, physical, mental or another type of abuse you are required to report that abuse within a 24-hour period. You can file a report to the Center through its online reporting form or by calling the Center at 833-587-7233. If you witness any MAAPP violations or other related misconduct, please report it to USA Triathlon here: USA Triathlon Reporting Form.
If you have any additional questions or concern, please email SafeSportSupport@usatriathlon.org.